craftakt
Craftakt Conference
2019

THE CONFERENCE FOR CREATIVE PIONEERS THAT WANT TO MAKE IT BIG IN THE NEW WORK WORLD

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Conception
Visual Identity
Web Development
Event Management (TCNHS)

When the Department of Economics of the City of Frankfurt reached out to us to create a conference format for creative startups we were instantly hyped. To top it off and to set the foundation for a successful format we then and managed to convince the German Ministry of Economics to join the host team

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According to the title “Welcome to the Age of the Fearless'' we invited a national community of entrepreneurs, designers and hardware enthusiasts into our Tatcraft New Hardware Studios. Approximately 350 guests enjoyed workshops, keynotes and panels by 20+ speakers and coaches on 3 stages.
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Main stage
At the mainstage the guests of craftakt could listen to several keynotes and panel talks from selected speakers from the startup, innovation and creative scene about: production & process in innovation, creative spaces of the future, how to transport value and emotions via social media, new work, generation z, equal rights movement, ux design, decentralisation, co-engineering and many more...
Secondary Stages & Workshops
On the secondary stage visitors had a chance to meet startup founders and get a glimpse of their founding story. In short Keynotes the founder gave an excerpt of their founding journey and then had G&A’s with the audience. One of the many highlights of craftakt was the workshop MOONSHOT - The Innovation Game which introduced the participants to the topics: product development & innovation/playful business.
Communication & Invitation
For Craftakt we created a complete CI and brand design including communication guidelines, save the date & invitation letters to manifest the spirit of the conference and then execute it in social media and invitation management.